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Creative Leisure News
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The industry as seen by top designers. The Future for Designers ... ... and how manufacturers should use them. by Cindy Groom Harry (January 1, 2007) (Note: Cindy is a member of the CHA board of directors, and she was the driving force in helping members of the now-defunct Society of Creative Designers merge with CHA's Designer Section.) Designers will acclimate and settle into the CHA Designer Section. They'll form small networking groups of four to eight designers, connecting and supporting each other through email. Thanks to the recent emphasis in the industry on the need for new design, designers will also connect with manufacturers and publishers at upcoming CHA show and, thanks to CHA's efforts, gradually, over the next two to three years, there will be greater awareness of the contributions designers make. The smartest way for manufacturers to tap into this creative resource is to assign one person in the company to be the Designer Liaison, to reach out to the CHA Designer Section, and offer small packets of sample products and an endorsement program to encourage product use and endorsement in publications. Then the Designer Liaison needs to listen, interact, and capitalize on all that he/she can learn from this dynamic, creative, and unpredictable group – even developing a designer council and closer working relationships with specific designers who have a particular ability with that company's product. While it's very labor intense, very hands-on, it's important to build this resource because it provides valuable input that should be part of the product development and marketing processes. (Note: To read previous Designing Perspectives, click on the titles in the right-hand column.) xxx |
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