COMMENTARY: Coming
Together
This issue includes a profile of the Craft Yarn Council of
America. I wrote it, not so much to pat the CYCA on the back,
but in hopes that vendors, publishers, and retailers in other
categories such as scrapbooking, needlework, and painting would
learn from CYCA's example.
These CYCA folks are fierce competitors, but they realized they
would all benefit if they worked together to make the pie larger.
They didn't sit around and complain; they invested money, time, and
effort and it paid off handsomely.
Think there's a lesson here for other categories? I sure do.
NEW COLUMNS THIS ISSUE
Memory, Paper &
Stamps. One of the industry's top
independents, Lisa Kanak predicts what scrapbooking will be like in
the year 2010.
Kate's
Collage. Nancy Nally of Inside Scrapbooking offers
some thought-provoking warnings for designers and vendors about
privacy and scrapbooking
Designing
Perspectives. A yarn shop owner with some candid
advice for designers, advice that's relevant for designers in all
product categories.
Category
Reports. Reactions to the "advice"
given to retailers, vendors, designers, and the industry in general,
advice still online in "Benny Da Buyer," "Vinny Da
Vendor," Designing Perspectives, and the 9/4 issue of CLN.
(Note: If the columns appear to be "old,"click
on the "Refresh" or "Reload" button on your
browser.)
TAKE THE CLN POLL:
FALLING GAS PRICES
Gasoline prices have fallen substantially, but are still much
higher than a year ago. Heating oil will be higher this winter, too,
although not as high as was predicted when the price of a barrel of
oil rose above $70. How will this recent decline in oil prices
affect your business? To vote, click on Industry Polls in the
right-hand column, or click HERE.
CLN
POLL: THE MIDTERM
ELECTIONS
Subscribers who voted in CLN's unscientific poll are not
happy about the direction in which the United States is going. But
they are not quite as unhappy with their local representative in the
House of Representatives.
Fewer than a quarter of voters, 23.7%, believe the U.S. is headed
in the right direction, while 68.4% believe the country is going
down the wrong path. Only 7.9% are not sure.
The majority, 56.4%, say they plan to vote for a Democrat
candidate in their local House race, while 33.3% intend to vote for
the Republican. Only 7.7% are not sure.
Incumbents from both parties will have tough races, if CLN
voters are any indication. Only 28.1% say they will vote for the
incumbent, while an equal percentage say they will not, and a
whopping 43.8% have not yet made up their minds.
(Comment: CLN will ask the question again shortly
before the election to see if the campaigns make any difference.)
UPDATE ON HERR'S PACIFIC
Crafts America LLC paid $2.9+ million for the assets of Herr's
Pacific. The money was paid to a trustee for the IKG Partners'
creditors and Cole Taylor Bank of Chicago. IKG Partners owned Herr's
Pacific and EZ Gregory, a general merchandise distributor. The
trustee is also in the process of liquidating the EZ Gregory assets
(inventory and accounts receivable) and plant machinery and
equipment, valued at approximately $5.6 million. That money will be
used to pay off IKG's secured debt of approximately $4.6 million,
with the remainder being paid to unsecured creditors (e.g. vendors)
who are owed approximately $9.8 million.
A brief history: Herr's was started more than 30 years ago by
Grace and Doug Herr, industry pioneers who built the company into
one of the industry's leading distributors. The Herrs retired and
sold the company to the Atkins Group, who later sold the company in
2001 to IKG Partners, led by Michael Greenberg. IKG later bought EZ
Gregory and merged the two operations.
Michael Greenberg is President of the new Crafts America. He told
CLN that buying EZ Gregory was a mistake that drained
resources and focus from the company, but pledged he had new capital
and that Crafts America was concentrating on crafts. The company
continues to offer 50,000+ SKUs, and Greenberg says the fill rates
are improving.
Although vendors owed by the old IKG would be paid only a
fraction of what they were owed, the new Herr's Pacific will pay via
wire transfer within 7-10 days of placing an order.
GRUMBACHER SOLD TO CHARTPAK
Chartpak has acquired the selected assets and rights of the Grumbacher®
Artist Color Product Line from Sanford. The assets
include inventory, equipment, and intellectual property relating
exclusively to the Grumbacher® brand, one of the best known
brands in art materials.
The Grumbacher product line includes Grumbacher pre-tested
oil paints, Max Grumbacher water miscible oil paints, and Grumbacher
Academy oil, acrylic, and watercolor paints, as well as artist
brushes and related wet-media products. Chartpak President Steven
Roth said, "Grumbacher has an excellent reputation and long
standing relationships with the top art material dealers, art
colleges, and major craft and hobby chains. We plan on continuing to
be a comprehensive provider to both the professional and student
artist."
Sanford's corporate parent, Newell Rubermaid, also
announced it was selling its Little Tykes division which
produces toys and children's furniture.
Founded in 1949, Chartpak is located in Leeds, MA and its brands
include Chartpak®, Koh-I-Noor®, Pelikan®, Frances
Meyer®, Clearprint®, and Craft House®. For
info, call 413-584-5446 or 800-628-1910; fax 800-762-7918; or email info@chartpak.com.
INTERWEAVE/ASPIRE ACQUIRES
GEMS GROUP
Interweave Press, a subsidiary of Aspire Media,
increased its footprint in the beading and jewelry markets with its
acquisition of 60-year-old Gems Group from Primedia.
The Group includes Lapidary Journal, Step by Step
Beads, Step by Step Wire Jewelry, and Colored Stone.
Special interest publications included in the sale are the Tucson
Show Guide, Wedding Jewelry, Creative Jewelry, and
Step by Step Clay Jewelry.
Six special events were also acquired – Jewelry Arts Expo (Fort
Washington, PA).; Bead Fest events in Memphis, Atlanta, and
Philadelphia; Wire Jewelry Expo; and the Jewelry Fest to
be held in Wilmington, DE in December. In a media conference call
Aspire's CEO Clay Hall said "The primary focus will be growing
the existing shows." A website was also acquired.
Terms were not disclosed. Gems Group Publisher Joe Breck
will continue to serve as group publisher from the current location
in Malvern, PA.
Clay Hall said, "Our acquisition of Interweave Press –
publisher of such well-known titles as Beadwork, Stringing
(which will become a full-subscription magazine), Interweave
Knits, Handwoven, Spin-Off, PieceWork, and Fiberarts
– in June 2005, followed by our acquisition of Bead Expo earlier
this year, helped establish us as a leader in this market,"
said Hall. "Now, with the addition of the Gems Group media
properties and events, Interweave Press is the leading and most
trusted source of information for beading and jewelry making
enthusiasts."
Linda Ligon, founder and creative director of Interweave Press,
said, "We've had a long-standing relationship with Joe Breck
and his group based on mutual trust and respect. We look forward to
being able to offer advertisers, exhibitors, and sponsors an
opportunity to reach even more enthusiasts at different stages of
their skills and interests."
For more info, visit www.interweave.com/PressRoom/PR_Press_Releases.asp
and www.aspire-media.com.
MICHAELS, A.C. MOORE HONOR
VENDORS
Michaels. Vendor Partnership of the Year awards
were presented to Impact Innovations, Binney & Smith (www.crayola.com),
Santa's Best Craft (www.santasbest.com),
and Tru Vue. Carrier of the Year awards were presented
to Interstate Distributors and Mitsui O.S.K. Lines.
A.C. Moore. President Larry Fine gave Vendor of the
Year awards to Beadalon (www.beadalon.com),
EK Success (www.eksuccess.com),
Caron Int.(www.caron.com), Parragon Books (www.parragon.com),
Harbortown (www.harbortown.net),
Wilton (www.wilton.com),
and The Toy Group. Said Caron's Sales VP Jan Kahn: "In
these challenging times, special recognition from one of our retail
partners for double-digit sales growth and responsible inventory
management is particularly gratifying and we deeply thank AC Moore
for this special honor."
BEAD TRENDS FOR THE UPCOMING
SEASON
From jewelry-making pro Katie Hacker, author of Hip to Bead,
published by Interweave Press:
"There are some things you can count on to become popular
again every autumn: earthy hues, copper, and natural materials like
wood, bone, and shell. This year, you'll also see lots of black,
tan, and other neutral colors; heart, key and locket charms; fibers
mixed with metal; large chain links in mixed shapes and sizes; long
earrings; vintage-inspired components; gothic motifs like skull and
crossbones; and mixed metals. Looking ahead to winter, pearls,
ribbon, asymmetrical combinations, long necklaces, and sparkly jewel
tones will be popular."
To learn more about Katie, visit www.hiptobead.com
and see her on the PBS series, Beads, Baubles & Jewels (www.beadsbaublesandjewels.com).
She has her own site at www.katiehacker.com
and an online journal at www.katiehacker.blogspot.com.
DESIGN PIRATES UNDER ATTACK
The music and movie industries have been clamping down on illegal
copyrights. Now it's our industry's turn. The 9/14 issue of the Wall
Street Journal included a front-page article on the Embroidery
Software Protection Coalition that is suing and sending
threatening letters to consumers who resell licensed designs on the
Internet. The Journal cited instances of consumers who
unknowingly bought illegally copied designs being caught up in the
legal web.
Nearly 1,500 consumers have already received stern letters, some
of whom have swamped message boards with nasty complaints about the
Coalition. In June the Coalition sent a subpoena to Yahoo, the Journal
reported, which hosts a message board, asking for the identities
of sewers so the Coalition can consider suing them for defamation.
Coalition President Gary Gardner told the Journal regarding
the "little old ladies" caught in the turmoil,
"Although they're a grandma, they're not a nice grandma. Some
of them are outright vicious, even when we point out to them that
what they're doing is illegal."
The article cited the Oklahoma Embroidery Supply & Design (OESD),
one of the largest producers of licensed designs. The company can
find illegal copies of their new designs being sold on the Internet
within three weeks of releasing them. "Some of the sewing
companies say they're lost half their business to design
pirates," the Journal reported.
Members of the Coalition include Action Tapes; Bernina (www.berninausa.com);
Great Notions Embroidery Designs (www.greatnotions.com);
OESD (www.oesd.com);
Pfaff, (www.pfaff.com);
Pulse Micro Systems (www.pulsemicro.com);
and Viking (www.husqvarnaviking.com).
The website for the Coalition is www.embroideryprotection.org.
(Comment: Cross-stitch groups have made some futile
efforts to protect its designs, but it can be expensive to hire
lawyers to track down offenders. As scrapbooking becomes more
technology-oriented, look for this same problem to rear its ugly
head.)
THE TANGLED (LEGAL) WEB WE
WEAVE
The former Wal-Mart VP of Merchandising Systems, Robert
Hey, Jr., who was convicted of wire fraud with then-Vice Chair
Thomas Coughlin, is suing Coughlin for emotional distress, the
Associated Press reported. He claimed he was only following
Coughlin's orders in a scheme to defraud Wal-Mart and that Coughlin
threatened to fire him if he didn't cooperate.
Hey claimed Coughlin said the money would be used to pay third
parties to investigate union activities at Wal-Mart. Wal-Mart said
there was no such program.
Hey had pled guilty in federal court to three counts of wire
fraud and was sentenced to one day in prison and six months of
supervised release. Prosecutors said Hey wrote fake vouchers to
obtain money and Wal-Mart gift cards for Coughlin.
Coughlin had pled guilty to stealing money and merchandise from
Wal-Mart and was sentenced to 27 months in home detention and
ordered to make $306,822.40 in restitution to Wal-Mart and
$104,395.60 to the Internal Revenue Service.
(Comment: Call me crazy, but I have the feeling if I had
stolen $300,000+ from Wal-Mart or any business, I would have been
sentenced to more than home detention.)
THE SISTINE CHAPEL – WITH
SPRAY PAINT
Columnist John Carlson of the Des Moines Register profiled
artist Paco Rosic, who is replicating the ceiling of the Sistine
Chapel on a ceiling in downtown Des Moines – using only cans of Krylon
spray paint. The result is remarkable.
"You might not think it’s possible," Rosic told
Carlson. "But the Krylon, it can feel like a brush stroke. It
looks like a brush stroke."
Rosic told Carlson he'd used "Hundreds of cans. Thousands. I
wiped out Wal-Mart and Hobby Lobby stocks of Krylon.
I’ve used 40 different colors and probably spent $6,000 or $7,000
on paint."
To read the article and see a photo of the ceiling, visit http://search.dmregister.com/sp?aff=101&keywords=John+Carlson.
RANDOM NOTES, RANDOM THOUGHTS
1. When CLN asks a political question in the
Industry Poll, the results have always indicated that the industry
is a tad more conservative or Republican than the country at large.
At least at this point in the mid-term election campaign, that's not
the case this time. It will be interesting to see if the campaign
makes any difference. In 2004 CLN asked voters about their
preference for Senator Kerry or President Bush. At the beginning of
the campaign, Bush had a large lead; at the end, Senator Kerry had
narrowed the gap somewhat, but not enough to win, and he did not
attract as high a percentage of votes as he did in the actual
election.
2. Interesting article in the Salt Lake Tribune about
guerilla marketing techniques used by some scrapbook companies who
pose as consumers and rave about the companies' products on message
boards such as TwoPeas. To read the article, visit www.sltrib.com/search/ci_4284282.
(Note: The Tribune archives articles for only two
weeks and the article was published Sept. 4.). One of the guerilla
marketers later apologized.
3. Once again I've been invited by a trade show exhibitor
to see the new products in a hotel room, off the show floor, during
show hours. This time it's the Memory Trends show. Once
again, I have refused. It's against show rules and it's unfair to
other exhibitors. If you're afraid your competition will see your
new lines or fancy new gizmo, set up a little office in your booth.
If you insist on violating show rules and taking folks off the floor
during show hours, don't bother inviting me.
4. A few issues ago I applauded Wal-Mart for its
plan to open a store in my old Chicago neighborhood that is now
devastated by unemployment, poverty, drugs, and crime. Then when
Chicago City Council passed an ordinance requiring big-box retailers
to pay higher wages and benefits, Wal-Mart dropped its plans. Last
week Mayor Richard Daley vetoed the legislation, the Council
couldn't override it, and the plans are back on track.
MISCELLANEOUS CHAIN STORE NEWS
MICHAELS. Although the report from the company's audit
committee did not find any intentional wrongdoing, the investigation
into its stock-options practices has been transferred to the fraud
section of the Justice Department. Michaels had received a letter
from the Division of Enforcement of the Securities and Exchange
Commission in June requesting that it preserve all documents
concerning its granting of stock options from 1990 through the
present.
MICHAELS. Will hold a special stockholders meeting Oct. 5
to approve the sale of the company to Blackstone Group and Bain
Capital for $44/share. Assuming the stockholders approve the deal,
Michaels will be a private company.
CHARITY. Jo-Ann's donated $4.2+ million worth of product
– 1.4 million skeins of yarn – to the SHOPA Kids In
Need Foundation. The Foundation accepts donations of
school supplies and arts and crafts materials to provide to the
teachers who visit the 21 Resource Centers throughout the country.
Teachers from designated low-income schools are invited to shop for
free supplies needed by their students.
DUCKWALL-ALCO. Net earnings for the second quarter were
$1.4 million ($0.37/diluted share), compared with a net loss of
$294,000 ($0.07) a year ago. Net income year-to-date was $2.0
million ($0.51), compared with a net loss of $3.0 million ($0.71)
last year. Net sales from continuing operations for the quarter
increased 11.3% to $120.7 million, while same-store sales increased
7.4%. Gross margin for the second quarter remained flat at 30%.
DIVIDENDS. Michaels' board of directors has declared a
quarterly cash dividend of $0.12 per share, payable Oct. 31 to
shareholders of record at the close of business on Oct. 13.
HANCOCK. Reported to the Securities and Exchange
Commission that it is still unable "without unreasonable effort
and expense" to file its reports due to "store physical
inventory counts conducted during fiscal 2005 by Hancock resulting
in exceptions at a rate higher than were deemed acceptable by
Hancock." As a result, Hancock has not yet been able to file
its Annual Report for the period ended January 28, or its Quarterly
Report on Form 10-Q for the period ended April 29, 2006.Hancock said
it is working to file those reports as soon as practicable.
QUOTATION. "Crafters who shell out their coins at La
Vista's Hobby Lobby may view the giant craft store as simply
a convenient one-stop treasure palace for beads, fabric, paint,
patterns, and yarn. Archaeologists might recognize it as a 21st
century portrayal of the human need to create, to express oneself,
and to add beauty and design to one's life." – Jennifer
Meyer, Staff Writer (La Vista, NE Sun)
MICHAELS. Filed a preliminary proxy statement that rewards
the founding Wyly brothers with more than $30 million in vested and
unvested stock options as a result of the pending private-equity
buyout, The Motley Fool reported.
PEOPLE. A.C. Moore named Marc Katz as CFO. Katz, 41, most
recently served as the CIO for Foot Locker and prior to that was the
Controller for the $5.5 billion specialty retailer.
TECHNOLOGY. Wal-Mart announced that roughly 25% of its
stores and clubs would make use of radio frequency identification (RFID)
technology by the end of this fiscal year. Wal-Mart is working with
300 suppliers to begin shipping test cases next month and go
"live" in January. That will bring the total number of
suppliers working with Wal-Mart on its RFID program to 600. (Comment:
Vendors, this will affect all of you some day. Just like with
UPC codes, when Wal-Mart perfects the system and the cost of the
technology drops, every chain and large independent will insist you
adopt it.)
LAYAWAYS. Wal-Mart is phasing out its layaway program due
to declining use and increasing costs, MarketWatch reported.
"Demand for layaway service has declined steadily as consumers
turn to other options, such as online shopping, gift cards, and
no-cost credit alternatives," said Pat Curran, Exec VP/Store
Operations. Kmart/Sears will continue its layaway program.
MISCELLANEOUS NEWS
CHRISTMAS. The consulting/market research firm Retail
Forward predicts a 5.5% growth in fourth-quarter, holiday sales,
down from last year’s 7.2% gain, and slightly below the average
holiday growth rate since 1995. "The holiday won't feel the
worst effects from the lagging impact of higher interest rates, a
slowing housing market, and high fuel prices," says Frank
Badillo, senior economist for Retail Forward. "The worst will
probably be felt in the first half of 2007." (Comment: the
research was conducted before the recent drop in gas prices.)
SHOWS. Toy Fair will have two new exhibit sections
at the show Feb. 11-14 in New York – "Arts and Crafts"
and "Seasonal Celebrations." Sponsors hope the arts and
crafts section will feature kits and supplies, while the seasonal
area will include holiday, party and seasonal products, costumes,
accessories and dress-up, Christmas decorations, and more,
Playthings reported. Visit www.toyfairny.com.
IMPORTS. The Retail Industry Leaders Assn. is urging
California Governor Arnold Schwarzenegger to veto legislation that
imposes a $30 fee on every 20-foot cargo container arriving and
departing from the ports of Los Angeles and Long Beach, Retail
Merchandiser reported. "Additional cargo fees will burden
companies that already pay billions in maritime related costs, will
make California less attractive for shippers, and may violate the
U.S. commerce clause," said RILA President Sandy Kennedy ...
The RILA is also lobbying the Senate to reject amendments to a
homeland security bill by Chuck Schumer (D., NY) that calls for
increased scanning and a tax on all containers entering the U.S.
PAPER CRAFTS. The October issue of Country Living includes
an article on Scherenschnitte, a 16th century Swiss-German paper
craft that was revived in our industry in the 1980's. The projects
are beautiful. To learn more, type in Scherenschnitte at www.google.com.
TV. The fifth series of Beads Baubles and Jewels will
be available to PBS stations Nov. 8. Katina Forte is the host. The
show is produced by KS, Inc. Productions and sponsored by
Kalmbach Publishing, BeadStyle and Bead & Button magazines, Fire
Mountain Gems, Beadalon, and Pure Allure. Visit www.beadsbaublesandjewels.com.
MAGAZINES. The Sept./Oct. issue of CNA includes a
great commentary, "Innovation – The Key To Industry
Growth" by Mike McCooey, President of Plaid.
"Retailers have the obligation to be a creativity center, not a
dollar store," Mike wrote, "for the woman who has been
introduced to crafts but is unsure whether there are projects
available that fit her sense of design and skill level." ...
See the projects from the premier issue of Crochet Today at www.crochettoday.com.
PUBLISHING. Another "turnkey" operation that
produces books and leaflets from start to finish for publishers and
vendors is Kievlan-McGuffee Designs. Clients have included EK
Success, Lara's Crafts, Xyron, Hands On Crafts for Kids, Walnut
Hollow, McGill, Craf-T, etc. The company also developed the "Slimline
Booklet" program – full color, peg-able booklets that are 4
1/4" x 11" and designed to be part of a plan-o-gram. For
more info, contact Julie McGuffee (817-.448-8122, mcguffee@flash.net)
or Jean Kievlan (817-797-4707. jeankievlan@mac.com).
PEOPLE. Michael Fuss has left Wrights to pursue
other interests. Jerry Cohn is now President/CEO of Wrights. For the
past 18 months, Jerry has served as Senior Advisor to the company
and played an integral role in the merger of Conso Products.
QUOTATION. "The interior decorators on TV are
incorporating [tassels] into their shows, so I think more people are
going to start looking into it more as a part of decorating."
– Suzanne Butkus, a Jo-Ann's soft-line manager in Columbus,
OH (Columbus Dispatch). (Note: tassels are part of Jo-Ann's
new Christopher Lowell Collection.)
PROFILE: CRAFT YARN COUNCIL OF
AMERICA
The CYCA was formed in 1981 to promote knitting and crochet in
the U.S. Yarn sales were languishing and the knit/crochet consumer
was growing older.
In 1998 CYCA hired a pr pro, Alice Fixx of Alice Kasman Fixx
Inc., who concluded the way to inspire younger consumers was through
celebrities. She called yarn retailers in Beverly Hills and learned
the names of movie stars who shopped at their stores. Then Alice
persuaded In Style magazine to publish an article about movie
stars knitting on film sets between takes. Meanwhile a New York Knit-Out
event attracted the attention of the New York Times. Because
the Times and In Style are so influential with other
media, soon magazines and newspapers around the country were
reporting on how knitting had become "cool." Among the
knitting celebrities who have since been profiled in the media:
Julia Roberts, Vanna White, Cameron Diaz, Sarah Jessica Parker,
Daryl Hannah, Hilary Swank, and Julianna Margulies.
And the yarn resurgence was born.
The knit/crochet trend benefited not only the acrylic yarn
manufacturers but the natural-fiber yarns sold by independent stores
as well. While yarn revenues have declined from their recent peak,
sales remain far higher than they were just a few years ago.
A key CYCA accomplishment is Knit-Out and Crochet events
that began 6+ years ago in Union Square Park in New York City. The
annual event was held yesterday and included free lessons, fashion
shows, interesting demos, and the latest yarns and designs. The
crowd was expected to be as high as 35,000. Yes, 35,000! Another Knit-Out
is planned for the Mall of America in Minneapolis Feb. 17-18.
Other accomplishments/projects: Unified the language/terminology
for instructions ... Conducts consumer research and sharing the data
with retailers ... Sponsors Warm Up America! and Caps to
the Capital that have inspired thousands of consumers to
knit/crochet projects for poor people and babies ... Started
websites, www.Knit911.com
and www.crochet911.com,
to answer consumer questions and problems, and www.learntocrochet.com
and www.learntoknit.com
to help beginners ... Launched certified teacher programs ...
Supports The Knitting Guild Assn. and the Crochet Guild of
America.
Mary Colucci is the Exec Director and John Laurie, VP/General
Manager of Craft Products for Coats & Clark, is the
current Board Chair. Members include All American Crafts, Bernat,
Better Homes and Gardens Creative Collection, Boye Needle/Wrights,
Caron Int., Clover Needlecraft Coats & Clark, Craftrends,
Creative Partners, Dynamic Resource Group, F+W Publications,
Interweave Press, Leisure Arts, Lion Brand Yarn, Martingale,
Sterling Publishing, Storey Publishing, The National NeedleArts
Assn., TMA Yarns, SoHo Publishing, and XRX.
THE CREATIVE NETWORK: JOB
OPENINGS
To see the latest listings from the only personnel recruitment
firm specializing in our industry, click on Jobs in the left-hand
column, or click HERE.
THE CLN RETAIL INDEX
A. C. Moore (ACMR). Last*: 18.96 ... Change**: -0.58
Hancock Fabrics (HKF). Last*: 2.96 ... Change**: -0.39
Jo-Ann Stores (JAS). Last*: 16.73 ... Change**: -0.53
Michaels (MIK). Last*: 43.22 ... Change**: +0.08
Wal-Mart (WMT). Last*: 48.24 ... Change**: -1.53
CLN Retail Index. Last*: 130.11 ... Change**: +4.3%
Dow Jones Index. Last*: 11,560.77 ... Change**: +0.8%
*Sept. 15 ** from Sept. 1 Prices are exclusive of dividends
A LESSON IN CORPORATE POLITICS
A company sales rep, the marketing director, and the president
are walking to lunch when they find an antique oil lamp. They rub it
and a Genie comes out. The Genie says, "I'll give each of you
just one wish."
"Me first! Me first!" says the marketing director.
"I want to be in the Bahamas driving a speedboat without a care
in the world." Poof! She's gone.
"Me next! Me next!" says the sales rep. "I want to
be in Hawaii, relaxing on the beach with my personal masseuse, an
endless supply of Pina Coladas. and the love of my life." Poof!
He's gone.
"OK, you're up," the Genie says to the president who
replies, "I want those two back in the office after
lunch."
Moral of the story: Always let your boss have the first say.
REMINDERS
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4. Creative Leisure News is published the first and third Mondays of each
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xxx