COMMENTARY: Exhibitor
Etiquette
Exhibitors are making plans for the upcoming winter trade shows,
and based on some behavior I witnessed in 2005, some of them need to
be thinking about exhibitor etiquette, too:
1. Don't dump your literature on all of the lunch tables.
2. Don't drag a buyer out of another company's booth, even
if she is wearing one of your T-shirts and is therefore eligible for
a prize.
3. Don't EVER EVER take buyers off the show floor to a
hotel suite during show hours. It's absolutely unfair to other
exhibitors, a blatant disregard for show rules, and a quick way to
get you kicked out of the show.
NEW COLUMNS THIS ISSUE
Business-Wise. The 1/02 issue of CLN included the
article, "Issues Facing the Industry in 2006," which
inspired a wealth of responses from subscribers. Here they weigh in
on topics such as young consumers, Michaels' future, new CEOs,
merchandising, pricing, and more.
Vinny Da
Vendor. Industry pro Deb Murphy details three
major industry challenges – the office supply industry, direct
import, and private label – but points out opportunities, too.
Category
Reports. Priscilla Hauser comes to the defense of
decorative painting.
Kate's
Collage. 10 simple ways vendors can improve their
relations with their retail customers.
Tech Topics. Will the online/computer scrapbooking trend
hurt or help the industry? Will it appeal to a younger techno-crowd?
Some surprising answers.
Remaining Online: "New Trade Show Exhibitors."
The names, brief descriptions, and links to the websites of the new
TNNA and CHA exhibitors ... "Memory, Paper &
Stamps."
The schedule for digital imaging seminars at the CHA show ...
"Designing
Perspectives." The CHA show schedule of events
specifically for designers ... "Benny Da
Buyer." Bob
Ferguson, a top independent retailer, responds to the
"Challenges for 2006" article.
To read the columns, click
on the titles in the left-hand column. If it appears to be an old
column, click the "Refresh" button on your browser.
TAKE THE CLN POLL: EXPECTATIONS FOR CHA, TNNA
Vendors and buyers planning to attend/exhibit at CHA or TNNA:
What are your expectations for the show? Vote now, then CLN will ask
you again after the shows to see if they lived up (or down) to your
expectations. To vote, click
on Industry Polls in the right-hand column or click HERE.
CLN
POLL: WHY 2005 WAS UP OR DOWN
In CLN's unscientific poll, 39.1% of voters who saw sales
drop in 2005 blamed "declining interest by customers";
30.4% said it was "increased competition"; 17.4% said
"sales were ok, but my costs rose or my margins fell"; and
13% blamed disappointing results from new products.
Of the retailers and vendors whose sales increased in 2005,
successful new products and cutting costs/increasing margins each
received 31.3% of the votes. Less competition, increased customer
interest, and successful marketing/promotion activities each
attracted 12.5%.
SCD, CHA AGREE TO UNIFICATION TALKS
The Society of Creative Designers' board of directors
voted to work with the Craft & Hobby Assn. board to
discuss the possibility of unification.
Last June the CHA and SCD Boards formed a task force to
investigate the possibilities of the two organizations working together. The
result, in part, is the extensive list of designer-oriented seminars
and activities at the upcoming CHA show. (To see the schedule, click
on Designing Perspectives.)
Now a Unification Committee has been assigned with members from
both boards and a representative from the CHA Designer Section.
Committee members are Jim Bremer, Marie Browning, Lynne Farris, Lisa
Galvin, Emma Gebo, Cindy Groom-Harry, Ted Hesemann, Ron LaRosa,
Kirsten Peters McGrath, Debra Quartermain, Delores Ruzicka, Jim
Scatena, Vicki Schreiner, and Julie Stephani.
All current CHA Designer Section members are invited to attend
the section meeting for more information on Jan. 31 at 5:30 pm in room N252
in the Convention Center.
EK SUCCESS & MARTHA STEWART: UPDATE
The two companies announced they will manufacture, market, and
sell Martha Stewart Crafts products. The first products in
the line will be paper-based craft and scrapbooking items which are
expected to roll out in the fourth quarter of 2006 or the first
quarter of 2007. Thedeal.com, a trade publication for the
mergers/acquisitions industry, said "EK Success ... will use
Stewart's name on many of its existing products and, if all goes as
planned, on future products for knitting and needlepoint."
Terms of the deal include a licensing agreement, and an equity
stake in the venture for Martha, the value of which is contingent on
certain undisclosed performance thresholds.
The line will be sold in stores and at Martha's website,
www.marthastewart.com. The site will feature Martha Stewart
Crafts tools, templates, and paper products, plus scrapbooking
content and ideas.
Martha herself said, "Scrapbooking and crafts have always
been hobbies of mine -- and ones that we have been teaching people
how to do through our magazines and television shows for years.
Whether it's to document a special event, such as a wedding or a
child's first birthday, or to preserve a family's prized
photographs, scrapbooking appeals to everyone. It is a pleasure to
partner with EK Success, a company that shares our commitment to
developing innovative and creative products."
REACTIONS TO THE EK/MARTHA DEAL
1. "I think the combined efforts of EK and Martha
will be dynamite for the entire industry. What a great coup for EK." – Bob
Ferguson, Ferguson Merchandising
2. "The Martha thing is huge. The slices of pie keep
getting smaller, don't they? I don't think this is a positive thing
if they will be opening up a crafts section in Kmart. I am also sure
that it will be well done with upscale-looking stuff that will
appeal to lots of people, like her other products do. That makes it
even more scary for the scrapbook and craft independents as
consumers will be able to buy her quality and style at a low price.
On the other hand, the exposure may bring in more people to the
crafts arena who will outgrow the limited selection and eventually
venture into a specialty store. That would be 'a good thing'."
– Scrapbook Vendor
3. "This is good news for the scrapbooking industry.
Martha's demographic appeal reaches to an even younger audience of
20-30 somethings, the ones with digital cameras who shop at Target.
Sounds like there's more money to be made here." – Charlene
Murray.
4. "I just hope chain buyers don't hold off buying
until the Martha line is ready. That could hurt other vendors'
business, even as early as the CHA show." – Industry
Consultant
PAPERKUTS
CEASES PUBLICATION
The January issue of Paperkuts on newsstands will be its
last, for now. In a note on a TwoPeas message board,
Co-founder/editor Angie Randall blamed the magazine's sudden demise
on "a cycle of gross mismanagement." The announcement ends
weeks of rumors that were caused by declining ads, and then the
phones were shut down and emails bounced back.
"The ultimate goal is to find a buyer for the publication
who will be able to help the business recover from the debts and
losses that have accumulated and continue to publish Paperkuts,"
Randall added. "Negotiations are in progress...."
But the plot thickened. Randall's statement was never posted on
the Paperkuts site, and emails to Paperkuts were answered with
referrals to the TwoPeas message board. Apparently the TwoPeas site
was so bombarded with queries that Randall's message was deleted.
MICHAELS LOWERS EXPECTATIONS
As a result of fourth quarter sales through December, Michaels
has lowered its earning expectation from $0.88-$0.92 to $0.83-$0.87.
That's two cents below the average analyst estimate compiled by
Thomson First Call, CBS MarketWatch reported.
Fiscal fourth-quarter-to-date same-store sales through Dec. 31
have increased 3.1% and total sales are up 7.2%. As a result, execs
expect same-store sales for the entire fourth quarter to increase
2.5%-3.5% and total sales to rise 6.5%-7.5%.
Same-store sales for the combined November/December season were
strongest in the Pacific, Southeast, and Southwest. Top categories
were Jewelry/Beading, Candles/Bakeware, Kids Crafts, and Art. The
average ticket increased 3.7%, but transactions were down 0.3%.
Same-store sales were negatively affected by 30 basis points due to
the timing of custom frame deliveries.
CEO Michael Rouleau credited the performance to successful 2005
merchandising resets in the General Crafts, Jewelry/Beading,
Stickers/Stamps, Bakeware, and Yarn; strong seasonal sales; and the
expanded Gift Giving program, supported by the company's first
national radio ad campaign program, which drove sales in the Kids
Crafts and Art departments during December.
Rouleau cited several challenges during the season: 1. Consumers
shopped later in the season; sales were strong over the Thanksgiving
weekend, but turned soft until mid-December. 2. Consumers were more
price conscious; that resulted in a lower gross margin rate. 3. Slow
sales of a limited number of fashion yarn items resulted in more
aggressive promotions.
For the fiscal year, same-store sales are expected to increase
3%-4% and total sales are expected to rise approximately 8%. That
would result in diluted earnings/share of $1.79-$1.83, an increase
of 23%-26%. To read the complete report, visit www.prnewswire.com/micro/MIK.
JO-ANN'S: "A CHALLENGING YEAR"
Jo-Ann's December net sales increased 4.6% to $273.5 million, but
same-store sales decreased 0.5%. Year-to-date net sales have risen
3.9% to $1.742 billion, but same-store sales have declined 0.6%.
A company press release said the primary focus is on inventory
reduction and maximizing inventory sell-through, and called the
upcoming year "challenging."
Jo-Ann's also announced it would reduce the number of new store
openings to 25-30 and defer other discretionary capital spending;
reduce space and inventory investment in under-performing categories
such as finished seasonal and home-dec, while emphasizing product
categories such as craft components; improve gross margins by
reducing ad spending, being more discrete with coupons, reducing
clearance through tighter purchasing disciplines; and lowering
selling, general, and administrative expenses.
A.C. MOORE: "DISAPPOINTED WITH OUR RESULTS"
A.C. Moore reported fourth-quarter sales of $188 million, up
6.1%, but same-store sales for the quarter ended Dec. 31 fell 4.0%.
The average ticket increased 0.9%, but customer traffic was down
4.9%. For the year sales rose 8.4% to $539.4 million, but same-store
sales declined 2.6%.
CEO Jack Parker stated, "Overall, we were disappointed with
our results which were significantly impacted by the decline in our
yarn business. If we exclude that category, which had nearly triple
digit increases in 2004, our comp store sales would have been flat.
We were encouraged by the strength in our seasonal, floral, jewelry
making, and general craft businesses. As we anticipated, the fourth
quarter was very promotional; however, our seasonal sell through was
strong and our inventories are in excellent condition going into
2006."
WAL-MART, OTHERS REVEAL SALES FIGURES
December same-store sales rose 2.2%, the low end of the company's
previous forecast of 2%-4%. Overall sales rose 9.5% to $40.826
billion. But same-store sales at the U.S. Wal-Mart stores and
supercenters rose only 1.9%, while Sam's Clubs' were up 3.6%.
The company now estimates fourth-quarter earnings will be near
the low end of its previous forecast of $0.82-$0.86 a share. The
Thomson First Call mean estimate for the period is for earnings of
84 cents/share.
CEO Lee Scott was pleased with the company's overall holiday
sales which are more than $2 billion more than last year's. "Is
it more important to grow total sales and total profitability,"
Scott asked the Associated Press, "or would you be better off
if you did not impact your stores with new stores and ran higher
(same-store) comps, which is what Wall Street is focused on?"
Hancock. Overall sales in December were $48.3 million,
down 3.2%. Same-store sales decreased 4.9% in December. For the
first two months of the fourth quarter, total sales were down 5.2%
to $86.4 million and same-store sales had fallen down 6.8%.
Year-to-date, total sales were $371.4 million, down 6.2%, and
same-sales were off 7.0%.
Others. All same-store results: Nordstrom, +7.7% ... CVS,
+7.3% ... Costco, +7.0% ... Walgreen, +6.2% ... Target, +4.7% ...
Kohl's, +4.6% ... Duckwall-ALCO, +4.6% ... Federated Dept. Stores,
+3.4% ... Big Lots, +2.3% ... J.C. Penney, +2.2% ... Dillard, +1.0%
... Dollar General, -2.8% ... Bombay, -4.8% ... Pier 1, -4.8%.
CHA SHOW MISCELLANEOUS
As of Jan. 9, buyer attendance pre-registration is up 25+% over
the same period for 2005.
And with 1,100+ booths, it will be the largest show in the HIA/CHA
history. Online pre-registration lasts until Jan. 20. Visit www.chashow.org.
CHA's new Attitude & Usage Study will detail category
trends, the five craft types, household segmentation analysis,
consumer attitudinal drivers, and seasonality. Highlights are in the
premiere edition of CHA's magazine, Portfolio, and there will
be a special seminar on the research (Event #S103) Tues., Jan. 31,
4-5:30 pm, Rm. N243 at the show.
The Executive Summary of TNNA's new market research study
will be distributed at the San Diego show, then mailed to members;
the full report will be on the TNNA website.
CHA vendors, when materials are shipped to the GES
"advance" warehouse, you're guaranteed they will be
waiting at your booth on Jan. 27. But the deadline for shipping is
Jan. 23.
A new group, the Independent Papercraft Manufacturers,
consists of 11 vendors exhibiting in the 800 aisle who are working
cooperatively to address issues such as high minimums, large product
packages, and personal contact with retailers. "It's about time
that retailers have a single window to an amazing group of
independent manufacturers; it's truly one-stop shopping," said
Kristy Harris of Far Flung Craft. IPM members are Bisous,
Grassroots, Lazar Studiowerx, Croppin’ Companion, Memories in
Uniform, Far Flung Craft, Leave Memories, Timeless Touches, The
Scrap Shack, Fontwerks, and SameDifferences. Visit www.scrapbookmanufacturers.com.
Maps-2-Memories will sponsor a "Meet &
Greet" Tues., Jan. 31, 6-8 pm, in Room N255 at the Convention
Center for members and any retailers or vendors interested in
joining.
The Society of Decorative Painters will have a variety of
painted pieces at its booth, # 5003A, and staff available to answer
questions about the group.
Sakura will have a world famous handwriting analyst in the
booth (#2618) Mon. and Tues. (10 am-12 and 1-3 pm) offering free
analyses to attendees.
eBay will be giving "Live Listing
Demonstrations" where the staff will walk through the process
of researching and listing a product on eBay, as well as discuss
"Opening an eBay store" and "Why eBay." The
staff will also have computer kiosks to work with individuals
one-on-one.
Lion Brand Yarn's annual fashion show with Vanna White and
her daughter will be at the Lion booth, #5868, on Tues., Jan. 31, at
noon, 1, and 2 pm.
CHA/TNNA NEW PRODUCT PREVIEW
American Traditional Designs (CHA, #2743). Five new themes
in its scrapbook line: Welcome Baby, Celebrate, Bohemian
Chic, Recipe Time, and High School. Each includes
coordinating papers, albums and a variety of embellishments. www.americantraditional.com.
Design Originals (CHA, #3303). 25+ new books and 30 new
papers and stickers. www.d-originals.com/buzzletters/CHAk.html.
Embellishment Village (CHA, #6525). A new exhibitor (the
new exhibitor section was full). Patterns, kits, beads, charms,
sequins, books, and Angelina fibers. Visit www.embellishmentvillage.com.
Fiber Scraps (CHA, #3329). Will debut two new lines of
TintZ scrapbooking paper collections, complete with alphabet
stickers, tag stickers, coordinating fibers, and EZ Walnut Ink
TintZ colors. www.fiberscraps.com.
Interweave Press (TNNA, #2034; CHA, #6742). Unveils its
new spring/summer 2006 line – knitting books by Leigh Radford,
Carol Meldrum, Julie Marchington, Marianne Isager, and Jennifer
Worick; and crochet and bead titles by Judith Swartz, Carol Huber
Cypher, Katie Hacker, Elise Mann, and Linda Jones. www.interweave.com/PressRoom/PR_New_Books.asp.
Jack Dempsey Needle Art (CHA, #5277). A variety of
patterns/kits for quilts squares, doilies, kids pillowcases,
scarves, table runners, etc. www.jdneedleart.com/New2006.aspx.
SMS Distributing (CHA, #6681). Protect-It Mat is a
thin, lightweight mat that enables adults and kids to craft, work,
play or make a mess on any flat surface without concern for staining
or damaging what lies beneath. Represented by the indefatigable Max
Makow.
Karen Foster Design (CHA, #1424). Coordinating paper,
stickers, rub-ons and die-cut tags in 21 themes; new embellishments
– Scrapper’s Scarves, Jumbo Ric Rac, Sheer
Ribbon, Mini Metal Road Signs, and new colors in the SeatCase,
Carry-Alls, Snap & Scrap Boxes, and Paper
Keeper lines. www.karenfosterdesign.com/tek9.asp?pg=products.
Morex (CHA, #2962). Has added Bobbin Ribbon to its
"full house" of ribbons. www.morexcorp.com
R&M West Coast Ent. (TNNA, #401; CHA, 6484. Will have
the authors of the company's latest books in the booth to sign
copies of their latest releases. www.wholesale-books-crafts.com.
Knitting At KNoon Designs (TNNA, #2029). The new Kidswear
for Summer line includes four new knitting patterns for kids.
Visit www.knittingatknoon.com.
Milestones (CHA, #5551). New: Five Stepping Stone kits
and seven Stepping Stone kit components to personalize a
garden, plus new mold shapes, techniques, pigments, and ways to
decorate the kits. www.milestonesproducts.com/MainPages/NewProductsIndex.html.
Sugarloaf (CHA, #3203). Introducing 262 Starter Stamp
Collection Plus kit (for which there is a show special), Vintage/Collage
See-D’s rubber stamp design sets, and Morsels – See-D’s
rubber stamp design sets (free samples). Bonus discounts during the
show. www.sugarloafproducts.com/asp/article/articles.asp?page=5
JOHN ROBINSON, BOB
VALLIERE: REST IN PEACE
John Robinson, CEO of Dynamic Resource Group, died from
complications of prostate cancer. He was 60. "We are deeply
saddened by the passing of John Robinson," said Roger Muselman,
board chair of DRG, one of the industry's leading magazine
publishers. "He was a colleague and a friend to us all. His
wisdom, insight and good humor will be missed. He leaves behind a
legacy of accomplishment that ushered in an era of unprecedented
growth for DRG."
John was also an adjunct professor in journalism at Ball State
University. He is survived by his wife of 38 years, the former Alice
Rothery, and four children. Preferred memorials are to the American
Cancer Society.
Industry pioneer Bob Valliere passed away after a long illness.
Bob is highlighted in the book, The Bomber Boys, about his
heroic efforts in World War II. To learn more, visit www.thebomberboys.com/page5.htm.
Bob later founded Signaigo & Rossi, whose Pretty
Petals silk flower parts was one of the most successful lines in
industry history. Former colleague Wolfie Rauner said,
"Inundated as we are with scrapbooks today, he may not be
remembered by many, but it was our foresight with Pretty Petals which
created the immense wedding market for the craft industry. He was a
pioneer in so many areas of our business and will be remembered for
his gentlemanly demeanor at all times. May he rest peacefully with
his beloved [wife] Nancy among the Petals in heaven."
MEDIA NEWS
ACQUISITION. Interweave Press, publishers of Beadwork.
Stringing and other industry-related magazines, acquired the
assets of Bead Expo from its founder, Recursos de Santa Fe.
The 2006 Expo, the 15th, will be in Charleston, SC. May
17-21.
MAGAZINES. A recent issue of Family Circle included
an article, "Scrapbooking for Beginners," that showed a
number of what looked like time-consuming, complicated pages that
probably scared away potential scrapbookers ... The current issue of
Real Simple includes a two-page spread on "Instant
Scrapbooks" by the Hallmark Gold Crown stores ...
The 2/1/06 issue of Woman's Day includes ""Ways to
Knit Like a Pro" and cites celebrities Brooke Shields,
Catherine Zeta-Jones, Sofia Coppola, Kristen Davis, Julianne Moore,
and Sara Jessica Parker.
TV. Martha is definitely getting craftier. Last month she
and guest Kathie Lee Gifford made unique rolled beeswax candles with
product from Candlewic. The company gave her entire audience
kits which Martha mentioned by name.
MEDIA. HGTV is once again giving away a specially designed
"Dream Home." This year's home includes a Project Room –
"...with plenty of counter space and cubbies for sewing,
scrapbooking or building model planes." Visit www.hgtv.com/hgtv/dream_home_2006.
JOB OPENING. Award winning television production company
is looking for the exceptional candidate to sell
advertising/sponsorship/underwriting for national television
programs. Must have experience in the craft field and media sales.
Contact drutter@cuttersproductions.com.
CORRECTION. The new series, Bake Decorate Celebrate!, that
will be downloaded to PBS stations Feb. 19, is co-produced by Wilton
and KS, Inc. Productions.
RANDOM NOTES, RANDOM THOUGHTS
When I've had to explain to outsiders why I have faith in the
long-term future of the craft industry, I always quote futurist John
Naisbitt who wrote in his book, Megatrends, that the more
high-tech our jobs become, the more high-touch we'll want our
leisure time activities to be. Hence the growth in popularity of
gardening, gourmet cooking ... and crafts.
I identify completely with that. After sitting in front of a
computer all day, it feels good to dig in the dirt in our garden.
But I'm 59; I grew up in a non-tech world and now enjoy escaping
from technology periodically.
But as I watch a 10-year-old download a movie to his new iPod,
and I have to call a teenager down the block to fix my computer, and
I read that toy and doll sales have declined again while electronic
game sales continued to soar, I'm beginning to think that technology
may be so ubiquitous for these kids that they can't imagine escaping
from it, or wanting to.
Am I off base, I hope? Let me know – email mike@clnonline.com
and read Pam Smart's opinion in Tech Topics. Click on Tech Topics in the right-hand column. Pam is the
co-editor of a new magazine Creative TECHniques.)
MISCELLANEOUS NEWS
FOR SALE. Small 18-year-old company specializes in
handmade papers, organic and natural fibers, and other unusual
products for the arts/crafts. Also sells home accessories. Has
excellent long-term relationships with overseas vendors, buying
direct – not through trading companies. Exceptional profit
margins. Has national name recognition from tv/magazine exposure.
Vertically integrated. Sells wholesale and retail, with an emphasis
on retail for future growth. A large website generates much of the
retail sales. For more info, call Mike Hartnett at 309-925-5593 or
email mike@clnonline.com.
TRIALS. Tom Coughlin, once Wal-Mart's #2, is expected to
plead guilty later this month to federal crimes including wire fraud
and tax evasion, according to the Wall Street Journal ...
Martha Stewart's appeal to have her federal securities felony
violations overturned was denied.
HEALTH CARE. The Maryland State Legislature passed the
Fair Share Healthcare Act that requires employers with 10,000 or
more employees to spend up to an additional 8% of employee wages on
healthcare benefits. Gov. Robert Ehrlich vetoed the measure, and
last week the legislature overrode the veto.
PEOPLE. Wilson Fennelly was named Dir. of International
Business for Delta. He has worked for global corporations such as
Tsumari, Inc and
Markwins Int. ... Rita Madsen was promoted to Dir. of Marketing for Speedball
Art Products ... Andy Jones, well-known decorative artist,
teacher, and author, has been hired as Dir. of the Decorative
Arts Collection Museum. He recently resigned his position as
president of the board to assume this new position. DAC board VP
Shirley Miller accedes to the presidency. Located in Wichita, the
museum houses the 1,000+-piece Decorative Arts Collection. For info
visit www.decorativeartscollection.org
... Alliance Sales & Marketing is representing BagWorks
in the craft industry in the Southwest and for other special
accounts. Call 972-548-2028.
SALES. "Even A.C. Moore's executives can't explain a
sales slowdown that also hit rivals Michaels Stores Inc. and Jo-Ann
Stores Inc. 'If I could answer that question, I would be a genius,'
said Leslie H. Gordon, chief financial officer of A.C. Moore, which
operates 105 stores in the eastern United States." – Philadelphia
Inquirer
INSURANCE. Wal-Mart has begun offering health insurance to
businesses. The initiative will be marketed by Sam's Clubs and
ExtendBenefits. Businesses will be able to contract with Sam's Club
to offer their employees access to a new program, ExtendChoice,
which allows employees to use tax-free dollars to purchase HMO, PPO,
and HAS (health savings account) plans. Once purchased, the employee
can take it from employer to employer.
TEXTILES. China's textile exports to the U.S. and Europe
rose 62.7% in the first 10 months of 2005 following the end of a
global quota system, the government reported.
CHAINS. Wal-Mart reported that it created 125,000+ new
jobs in 2005, and the average hourly wage for full-time store
associates rose from $9.68 to $10.11 over the same period ... Toys
R Us will be closing 85 stores and converting 12 of them to Babies
R Us outlets.
QUOTATION. "I have appreciated all that you have
written lately about the scrapbook industry. I finally feel like the
industry is finally hearing what I have been saying for a long time
that products alone will not carry this industry along – but women
buy because they are inspired and feel that what they are doing will
make a difference. The scrapbooking industry has made it too hard
and have made it a popular girl’s clique instead of focusing on
the reason why women want to scrapbook. (Several companies are still
doing this – Creative Memories is still flourishing and Once
Upon A Family is building.) Have you seen that Hallmark
is advertising a simple scrapbook that can be completed in a day?
They are getting it – making it simple and meaningful. That ad is
worth seeing." – Sandra Joseph, Reminders of Faith
KNITTING. Knitwear designer Leanne Dyck has started a blog,
Designer's Note, where she shares her insights, tips and
techniques. Visit www.oknitting.com.
BUSINESS PROFILE: DUNCAN ENTERPRISES
In its 60-year history, Duncan Enterprises has bottled
enough ceramic arts underglazes, glazes, and overglazes to paint
more than two million ceramic mugs – to say nothing of gluing
craft products together and personalizing apparel.
This year Duncan will celebrate its 60th anniversary and will
commemorate the milestone with a year-long campaign to celebrate its
history, innovation, team members, community involvement, and other
aspects that have led to its success. Today, Duncan is a primary
manufacturer of ceramic arts and crafts products with more than
2,800 products, more than its founder ever dreamed.
Mary Erma Duncan was a talented artist who enjoyed sharing her
gift with everyone. Her love for fired art began at a very young
age, as did her natural ability to share her knowledge. Erma began
teaching china painting while still in her teens. Her first national
recognition for her artwork came in the early 1900's as an artist in
many popular magazines, including the Saturday Evening Post.
Ceramics sparked Erma’s artistic interest when she saw it as an
economic alternative to china painting and began teaching ceramics
from her home. The ceramic glazes on the market did not meet Erma's
expectations, so she began to mix her own in a hobby room at the
rear of the family garage.
Soon she realized she could barely keep up with demand and
spurred by her sons Bob and Dick, in 1946 Erma’s labor of love
became a family business, Duncan Ceramic Products. In 1961, the
company moved to its current location in Fresno, CA. Three
generations later, Duncan Enterprises continues to inspire
creativity with the vision of Larry Duncan, Erma’s grandson, who
became President/CEO in 1983. The company changed its name from
Duncan Ceramics to Duncan Enterprises to reflect its continued
growth and diversification in creative arts.
In 1988, Duncan entered the craft industry with its Scribbles
Fabric Paint, and later acquired the craft brands Aleene’s,
Tulip, Polymark, and Rainbow Rock. Today the
company focuses on three major brands: Duncan Ceramic Arts,
with more than 928 fired ceramic colors and glazes; Aleene's
Crafting Adhesives, with 31 glues and adhesives; and Tulip
Fashion Art, with 300+ paints, embellishments, and tools. The
ceramic products are sold through an extensive international
distribution network while the craft lines can be found in most
independent and chain stores.
Over the years Duncan products have helped create a wide variety
of interesting projects. Aleene's Original Tacky Glue was
used to successfully reattach headstones. Tulip 3D Fashion Paint was
used to paint a brand-new car that won 1st place in the Houston Art
Car parade. And Heintz Field, the home of the Pittsburgh Steelers,
has a 60-tile mural decorated by local elementary students with Duncan
Concepts Underglazes.
ROLODEX. Duncan Enterprises, 5673 E. Shields Ave., Fresno,
CA 93727. Call 800-438-6226 or 559-291-4444; fax: 559-291-9444;
visit www.duncancrafts.com.
EXECS. Larry Duncan, President/CEO ... Mark Peters, Exec.
VP ... Valerie Marderosian, VP, Marketing/New Product Development
... Ken Gastro, Dir. of Sales ... Mark Brage, Dir. of Finance ...
Kerri Ladd, VP, Order Fulfillment/Corporate Services ... Bruce
Sharp, VP, Business Improvement ... Dan Thompson, VP, Manufacturing.
Note: CLN will periodically profile individual companies,
which will remain online for at least a year. A Profile is a perfect
way for a new company to let itself be known to the industry, or for
an established company to enhance its reputation by showing the
industry its history, diversity of products, personnel, etc. For
more information on how your company can be profiled, call Mike
Hartnett at 309-925-5593 or email mike@clnonline.com.
THE CREATIVE NETWORK: JOB OPENINGS
To see the latest listings from the only personnel recruitment
firm specializing in our industry, click on Jobs in the left-hand
column, or click HERE.
THE CLN RETAIL INDEX
A. C. Moore (ACMR). Last*: 12.99 ... Change**: -1.56
Hancock Fabrics (HKF). Last*: 3.70 ... Change**: -0.39
Jo-Ann Stores (JAS). Last*: 12.44 ... Change**: +0.64
Michaels (MIK). Last*: 33.66 ... Change**: -1.65
Wal-Mart (WMT). Last*: 45.40 ... Change**: -1.42
CLN Retail Index. Last*: 108.19 ... Change**: -3.9%
Dow Jones Index. Last*: 10,959.87 ... Change**: +2.3%
*Jan. 13 ** from Dec. 30 Prices are exclusive of dividends
REMINDERS
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3. If you ever have trouble with your password, click on
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4. Creative Leisure News is published the first and third Mondays of each
month. Because January has five Mondays, your next issue will be Monday,
February 6. Have a great trade show(s)!
xxx